Monday, March 5, 2007

Didn't I mention this a month ago?

Well, well, it seems sometimes I do know what I'm talking about. Starting in 2008 all AMC, Cinemark, and Regal cinemas will begin the transformation to digital cinema projectors. This marks a major shift to digital projection for major theaters, while mostly indepedent theaters had been making the change until now. "The idea is to drive costs down and push delivery toward a commodity price," said Warner Bros. exec VP of distribution and technology operations Darcy Antonellis while speaking to Variety. As consumers we can hope these price savings will be passed on to us. Now if we could only stay away from the concession stand.

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