Monday, March 26, 2007

A drive-thru McMovie?

Okay, maybe I'm behind the curve as my television watching has been cut back dramatically, but have you heard McDonald's now rents movies? I know, I thought I was seeing tings too, but believe it. This new system called the "Redbox" is appropriately a big red box vending machine where you pay $1 for one night of movie bliss. You can return the dvd to any other Redbox location you please.

I haven't actually seen a Redbox yet, but it seems like a novel idea. One dollar for one night, seems a fair price and since the box uses McDonald's locations it has endless possibilities for growth. However, since the system relies on physical disks you might be out of luck more than not. Also, with limited space it would seem the number of titles available would be minimal. Still, anything that chips away at the high prices charged by typical brick and mortar rental stores makes me happy.

2 comments:

SONIA said...
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SONIA said...

What will they think of next! This is an interesting find. I'll have to find one of these Redboxes and check it out! :)